Capital One and Klout (a look into a current promotion)

Image representing Klout as depicted in CrunchBase

Image via CrunchBase

A look into a recent Capital One promotion using Klout, which highlights an important reality about Klout: marketers need Klout as a metric of influence and a way to allocate dollars, resources, and promotional rewards more than they need it to be 100% accurate.

via Capital One and Klout (a look into a current promotion).

2 thoughts on “Capital One and Klout (a look into a current promotion)”

  1. Pingback: How Much Klout Do You Have In The Digital World? | EssayBoard

  2. Pingback: My five big challenges for twenty twelve « Henrytapper's Blog

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