Originally posted on Rational Idealist:

Funny argument going on here:

Is Social Media Strategy Required or Redundant?

I don’t have a problem with Guy Kawasaki. I enjoy his books. His track record in business is substantial. We have friends in common. But on the subject of social media strategy, we disagree in every possible way. Last month, Guy was interviewed (that happens a lot) in Inc.

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via: http://www.convinceandconvert.com

I think ‘strategy’ here actually means “I am serious about my content marketing“, and nothing else. And yes, more people should accept that they have to be serious about their content, as it is the only thing that represents them out there these days.

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