Instagram value is in beeing nothing like Facebook
Then along comes Instagram. Instagram has as many employees as you can count on your fingers (if you have polydactyly) and does a sum total of one thing. It’s beloved and hip, two things Facebook is not, and plus the company is pure nerd candy. It uses open-source software named after a jazz musician (Django!); uses the language Python, which is as beloved as PHP is loathed; and posts about its technical exploits over on Tumblr (which, fun fact, recently announced its 20 billionth blog post — on Twitter). Instagram does everything “right,” for a value of right that matters to nerds, and it does it with one product. When it needs to add a million users in a day — as it did with the release of its application for Android — it just brings up a ton of fresh web servers and keeps on trucking. And that’s how stuff goes now, in the cloud. If you need a thousand web servers tomorrow I can get them for you, no problem.