Ever wish you had your own personal blogging advisor? Someone who could help answer those timeless questions of how often to post and what on earth to post about? Via the Zemanta blog, I recently learned of blog coaches, which is just that. A blog coach works with bloggers, typically business owners, to help develop a strategy for their blog that most benefits their business.
While you and I likely won’t be needing or hiring a personal blogging coach, the information available about them is really helpful. Lori Crock’s guest post on Zemanta about what she does as a blog coach raises some excellent questions for bloggers of all types:
Coming up with Ideas - developing new ideas can be more difficult than you think. I work with clients to come up with ideas that are easy for them to write about from their immediate business and life experience, challenges, lessons learned and analysis of new ideas, tools and best practices.
What is the Posting Schedule? - how often to blog? This depends on the blogger. Once a week is great, Twice a week is better, but often unrealistic for a small business. Every two weeks works and is better than no blogging at all. SEO (via Google) improves significantly with a weekly post.
Long-term Blogging Strategy - a coach can help you look at the long-term picture with blogging and planning. Many bloggers stop blogging at the 1 or 2-year mark, so a coach can help you with some innovative strategies to keep it fresh and interesting for you with ideas about vlogging, photo blogs, interviews, methods of writing for compelling brief posts, ways to repackage other content for your blog and much more.
Check out the full article here.